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Mimi An

Mimi An

Mimi An is a seasoned competitive intelligence and market research leader with a track record of driving strategic insights for global technology companies. As senior director of competitive and market intelligence at Akamai, she leads the development of competitive insights that shape go-to-market strategies and product positioning. Previously, Mimi headed market research and competitive intelligence at HubSpot, where she authored the State of Inbound report and built industry-leading research initiatives. She has also held leadership roles in content strategy, product strategy, and market intelligence at Flock, Intel, McAfee, and Forrester Research. Mimi is passionate about helping organizations translate data into actionable strategies that drive business growth.

El impacto de la IA en el ROI de Marketing

Mimi An recomienda el informe sobre cómo 700+ profesionales de marketing en Latinoamérica y España revelan cómo la IA está impulsando sus resultados en marketing digital, las estrategias que ya están implementando y las tendencias que definirán los próximos meses.