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Karla Hesterberg

Karla Hesterberg

Karla (Cook) Hesterberg is the Director of Content Marketing at HubSpot. In her current role, she oversees multiple blog properties and content marketing growth initiatives. Previously, Karla was the Managing Editor of HubSpot's Marketing and Agency Post Blogs. Her diverse experience includes topics in educational marketing content, thought leadership, data analysis, storytelling, and search optimization. Holding a BA in Rhetoric from Bates College and an MSc in Corporate Communications from Northeastern University, Karla is based in coastal Massachusetts.

El impacto de la IA en el ROI de Marketing

Karla Hesterberg recomienda el informe sobre cómo 700+ profesionales de marketing en Latinoamérica y España revelan cómo la IA está impulsando sus resultados en marketing digital, las estrategias que ya están implementando y las tendencias que definirán los próximos meses.