Nataly Kelly

Nataly Kelly is the Chief Marketing Officer at Zappi and the founder of Born to Be Global, an advisory and consulting practice helping businesses scale globally. With 12+ years of experience in B2B SaaS, Nataly played a key role as VP of marketing at HubSpot, driving international expansion and contributing to its growth from $170M to $1.7B. A data-driven leader, she has held multiple C-level positions and authored books on global business, including her most recent, Brand Global, Adapt Local. Nataly is also a frequent contributor to Harvard Business Review and a sought-after speaker.